OUR STRATEGY GETS RESULTSWe target a dealer’s Pure Prospects with a complete marketing strategy to attract, sell, service and retain these ideal customers. We use results-driven custom campaigns that combine both sales and service promotions via the web, email, targeted mail and in-store merchandising.
We have developed a complete sales & service marketing program to impact all of a dealer’s profit centers. This program is the core strategy that our clients use to dominate their local markets and grow their bottom line.
THE PURE PROSPECT
A Pure Prospect begins with research. We take years of historical sales and service data, break it down to develop the perfect profile of Pure Prospect customer. This data includes a dealer’s local and ideal marketing area, brand market share, primary competitors’ market share, consistent trade patterns, demographic profiles, and the number of vehicles in operation.
LONG TERM VALUE
Our strategy combined with our Pure Prospect research grows your base of active engaged customers. Active customers have the highest long term value for your dealership. These customers are loyal and frequent. They are willing to purchase and service their vehicles with your dealership. Active customers generate more revenue during their lifetime, are happier, and are willing to refer their friends and family. Dealerships with a large and growing active base of customers are more profitable and have better CSI.
INTEGRATED ACROSS ALL MEDIA
We deliver customized and proven campaigns to a dealer’s Pure Prospects via the web, mobile phone, email, mailbox, as well as in-showroom merchandising. These integrated custom campaigns are 100% compliant and receive OEM pre-approval. Dealer Results Marketing has created some of the most successful marketing campaigns for most brands in the industry including Honda, BMW, Harley-Davidson, Kawasaki, Yamaha, Suzuki, Polaris, Ducati, Triumph, KTM and more.[/vc_column_text][/vc_column][/vc_row]